The Client
Acadiana Comfort is a local HVAC company serving the Acadiana area. They wanted to take their social media beyond simply promoting their services. They understood that effective social media is about creating content people actually want to watch, share and interact with.
I've worked closely with their team to create a steady stream of original content that showcases not only the work they do, but also the people and personality behind the company. From funny, employee-driven Reels to educational content, behind-the-scenes photography and customer-focused posts, the goal has been to make their social media feel authentic, engaging and true to who they are.
my role
I work closely with the Acadiana Comfort team to develop content that represents their company, the services they offer, and the personality behind their team. Through strategic planning, photography, videography, and graphic design, we create a mix of content that is informative, entertaining, and engaging.
What I manage
- Social media strategy
- Content planning
- Photography & videography
- Reels & short-form video
- Graphic design
- Copywriting
Meta Results
Through a combination of organic content and paid social campaigns, the accounts generated significant increases in reach, views, engagement and website activity during the period of November 2025 - August 2026. This was achieved through organic reach and a small monthly budget of $300 for paid advertising.
- 38.1K Instagram views
- 34.8K Instagram reach
- 1.5K. Instagram content interactions
- 393.6K. Facebook views
- 134.9K. Facebook viewers
- 9.9K. Facebook visits
- 1.9K Facebook link clicks
Content Calendar Sample
I create monthly content calendars to keep Acadiana Comfort’s social media timely, consistent and engaging. Each calendar balances educational,
promotional, entertaining and team-focused content while leaving room for trending and timely ideas.
Entertaining Content
Funny, trending reels featuring the Acadiana Comfort Team.
Annoying
Co-Worker
Every workplace has that one co-worker...
The good news? Around here, even management is committed to proper training.
https://www.youtube.com/shorts/YFT-0T0I8Q4
Reach: 8,412
Reach from ads: 6,697
Organic reach: 1,715
Thru Plays: 4,429
Reactions: 66
Pay Day
When PAY DAY sneaks up on you and you have to think fast. Improvisation is a valuable leadership skill, right?
https://www.youtube.com/shorts/1qG0OruvAAc
Reach: 8,332
Reach from ads: 7,828
Organic reach: 504
Thru Plays: 4,449
Reactions: 47
Don't Let Your Co-Workers Ruin Your Day
Sometimes you’ve gotta beat your co-workers to the punch.
https://www.youtube.com/shorts/cSFla08kcyc
Reach: 7,697
Reach from ads: 6,795
Organic reach: 902
Thru Plays: 4,386
Reactions: 98
rough day...
When you’ve had a long day… but you quit smoking.
https://www.youtube.com/shorts/iW-y5QYKm08
Reach: 6,790
Reach from ads: 6,152
Organic reach: 638
Thru Plays: 3,395
Reactions: 37
Behind The Scenes
Showing what actually happens at the warehouse and on the job, from installations to service calls.
Out With The Old
Out with the old, in with the new! 💪 Our team recently installed a Daikin Fit system designed to deliver reliable comfort, improved energy efficiency, and lower monthly utility costs. It's a compact, high-performance system that's built to keep your home cool through even the hottest Louisiana summers.
Thinking about upgrading your HVAC system? We'd be happy to help you find the right fit for your home and budget.
Call Acadiana Comfort today at 337-896-7543.
HVAC Installation
There's no greater compliment than when a customer calls us back for another job.
Our team recently completed new HVAC installation in Lafayette for a returning customer, and we're thankful they trusted us once again with their home. It's relationships like these that remind us why we work hard every single day. Need a new system or thinking about replacing an older one?
Behind the Scenes
Some jobs come with a corner office. Ours usually comes with an attic in the middle of a Louisiana summer. It's hot, it's cramped, and there's no shortage of hard work, but our crew shows up every day ready to get it done. We figured we'd give you a little behind-the-scenes look at what goes into keeping homes comfortable.
Staying Informed
This is a paragraph. Click edit and enter your own text. You can make changes like making the text bold, underline or italic. This is a great place for you to tell your clients more about your story and to describe the type of photographer you are. You can come back at any time to make more changes.
Team & Culture
Introducing the people behind the company and the culture that drives them to provide quality services to their customers.
Meet Bruce
Meet Bruce, our RNC Coordinator here at Acadiana Comfort. He plays a big role in keeping projects moving and making sure everything stays on track.
▶️ To view the full interview, click the link below.
https://www.youtube.com/watch?v=10W4t2WenvE
HVAC Installation
The best teams aren’t built on paychecks alone.
When people feel appreciated, connected, and able to have fun together, work
becomes more than just a job, it becomes a team worth showing up for every day.
▶️ Watch the video to learn more.
https://www.youtube.com/shorts/M6sqtoDpERg
Meet Alex
Say hello to Alex, our Customer Service Representative here at Acadiana Comfort. She's the friendly voice you'll hear when you call, helping homeowners get the answers they need and making sure every customer feels taken care of from the very first conversation.
▶️ To view the full interview, click the link below.
Enter a Heading
Leadership isn't always what people expect.
We asked Emily, co-owner of Acadiana Comfort, what has surprised her the most about stepping into a leadership role. Her answer might not be what you'd think and it says a lot about the heart behind our company.
▶️ Watch the video to hear her perspective.
https://www.youtube.com/shorts/ydsUi12oF7c
Promotional content
Services, special offers and calls to action when there is something specific they want customers to know about.
Spring maintenance
Spring is here and that means it’s time for maintenance! A quick tune-up now can help prevent breakdowns when the summer heat rolls in. Give Acadiana Comfort a call at 337-896-7543 and let’s get your system ready.
Time to spring for a new unit
Thinking about upgrading your system this spring? We’ve got options and flexible payment plans to make it easier than ever. Call 337-896-7543 and let’s find the right fit for your home.
FREE Gift
Choose Your FREE Gift!
For a limited time, when you sign up for Acadiana Comfort’s Preferred Maintenance Plan, you’ll receive your choice of a smart thermostat or a surge protector — both a $500 value.
Routine maintenance helps lower energy bills, prevent unexpected breakdowns, and extend the life of your HVAC system. Don’t wait, call 337-896-7543 today or click the link below to sign up!
Fast & reliable
When you need fast and reliable AC repair, call Acadiana Comfort Systems. When we show up at your door, we come prepared to diagnose the issue, explain your options clearly, and get your system back up and running as quickly as possible. No guesswork, just dependable service you can count on.
Informative Content
Helpful information about maintenance, repairs, HVAC systems, seasonal issues and things homeowners should know.
Need a new aC
There are a lot of HVAC companies out there, so what makes Acadiana Comfort different? It comes down to three things: design, commissioning, and service. These aren't just buzzwords, they're the foundation of every system we install and every customer relationship we build.
▶️ Watch the video to learn why these three things make all the difference.
https://www.youtube.com/shorts/L9LNDUaWprY
Fan Set On Or Auto
ON vs. AUTO — which setting is actually better for your HVAC system?
We’re breaking it down so you can make the best choice for your home.
Call 337-896-7543 for questions about your HVAC system.
Surge Protector
Your HVAC system is one of the biggest investments in your home. If you protect your home electronics with a surge protector, why not protect your AC system too?
A surge protector can help prevent costly damage and keep your system running strong.
Call Acadiana Comfort at 337-896-7543 today to learn how you can protect your unit and your investment.
Whole Home Dehumidifier
Living in Louisiana means dealing with heat and humidity.
A whole home dehumidifier can help reduce moisture, improve air quality, and make your home feel cooler. Sometimes comfort is about more than just temperature.
Ready to make your home more comfortable?
https://www.youtube.com/shorts/wIa3oNFxO90
reels & short-form video
Short-form video has become a big part of the content strategy. I create reels for Acadiana Comfort that range from funny employee skits and trending concepts to educational and behind-the-scenes videos. Some of the strongest-performing content has been the type that doesn't feel like an advertisement at all, it gives people something entertaining, relatable, or educational while still keeping the company in front of them.